Unlocking the Power of Pinterest: Your Quick Start Guide to Scheduling Pins for Free
Friend, let me tell you: Pinterest isn’t just for finding cute DIY projects or planning your dream vacation. It’s a powerhouse for driving traffic, showcasing your products, and building a community of loyal followers who can't wait to see what you post next.
This post contains affiliate links. Which means we may receive a commission for any purchases made through our links. As an Amazon Associate I earn from qualifying purchases. See our full policy. Thank you for reading this post, don'tforget to subscribe!
But we all know life gets busy, and staying on top of consistently pinning content can feel like another full-time job.
Here’s the good news: Pinterest has a built-in scheduling tool and the best part? It's FREE!
That means no more signing up for third-party tools that eat into your budget. In this quick start guide, I’ll walk you through how to schedule your pins directly on Pinterest, giving you back your time while still keeping your brand visible and relevant.
Step-by-Step: How to Use Pinterest’s Native Scheduling Tool
No need to overcomplicate things, sis. Follow these easy steps, and you'll be scheduling pins like a pro in no time:
1. Switch to a Pinterest Business Account
First things first, make sure your account is set up as a Pinterest Business Account. This free upgrade unlocks tools like in-depth analytics and the ability to schedule pins. Don’t worry — switching is easy, and it opens the door to features you need as a solopreneur.
2. Access the Pin Builder
Once you’re logged in, head over to your profile and click on “Create Pin.” I add the “Create a Pin” option to my bookmarks bar for quick access. You know how it is — time is money!
3. Design Your Pin
Now for the fun part! This is where you create a pin that’s gonna stop those scrolling fingers in their tracks. Whether you're sharing a product, a helpful how-to, or a motivational quote, make sure your pin is eye-catching and speaks directly to your audience. Consider creating pins that direct your followers to your freebies, which helps them solve real problems while building trust.
TIP: Save time creating Pinterest Pins by using templates. Check out this handy resource for Pinterest Pin templates
4. Write SEO-Friendly Descriptions
Pinterest is part social media, part search engine. So, don’t skimp on your pin titles and descriptions! AI tools like ChatGPT can help generate SEO-friendly titles and descriptions. However, always add your personal touch to keep your brand voice front and center. Just think of AI as your assistant — but you're still the boss!
5. Schedule Your Pin
Ready to schedule? Here's where the magic happens. After you've crafted your pin, select the board where you want it to live and enter the link you want people to click on (this could be your website, a blog post, or even a product page). Then, choose “Publish at a later date” and select the time and day for your pin to go live. You can plan your pins days, weeks, or even months in advance. Talk about working smarter, not harder!
6. Confirm and Relax
Once you’ve set the date and time, hit “Publish” and breathe a sigh of relief. Your pin is officially scheduled and will post exactly when you want it to. No need to stress about logging in at specific times — Pinterest has your back.
Build Your Content Calendar Like a Pro
Scheduling pins is one thing, but consistency is what separates the hobbyist from the business owner. If you're just getting started with marketing with Pinterest, I recommend scheduling at least one pin a day to keep your audience engaged and your content fresh. Why not challenge yourself to create daily pins for a full month?
Take a few hours at the start of each week to load up your Pinterest calendar, so you're set for the next seven days. Not only does this keep your audience engaged, but it also creates anticipation — they’ll know to check back for your latest and greatest.
On Sundays, pour yourself a cup of tea or glass of wine, kick back, and refresh your Pinterest calendar for the week. You'll be surprised how much stress this removes from your plate.
Supercharging Your Pins with AI
Let’s be real — some days, the creative juices just aren’t flowing, and that’s okay! I lean on ChatGPT for a little inspiration when drafting pin descriptions and titles. It’s a huge timesaver and a great way to ensure content is optimized for Pinterest’s search algorithms.
But, remember: AI-generated content is just a foundation. Like PLR (private label rights) content, you want to personalize it to fit your brand's voice and make it yours. Your audience comes for your unique flavor, and you want to give them you.
Elevate and Automate: Your Pinterest Success Awaits
Pinterest's native scheduling tool is a game-changer for busy solopreneurs and side hustlers, especially when you're juggling a million other things. By taking the time to schedule your pins in advance, you’ll ensure a consistent presence on the platform, driving more traffic and potential sales your way without the added stress.
So, what are you waiting for? Dive into Pinterest’s scheduling feature today, and get back to focusing on the parts of your business that light you up.
And if you ever need a little help or have questions along the way, don't hesitate to reach out to your fellow business owners or a community like DCT — we've got each other’s backs!
Found this post helpful? Share it by pinning the image below.
